Grounded world
copywriting and content management
Featured Projects
Copywriting
Grounded needed a way to show up in search without sounding like every other brand purpose agency — actually finding relevant problems.
The answer was Gaia: an AI site guide and growing content library built around brand purpose, sustainability, and social impact. I research and generate the explainers that live under her name — pulling from my Feedly interests, industry reports, behavioral research, and SEO data to create articles that rank through the company voice.
20+ articles published.
Byline: Hope Wehrli.
Explainers
At Grounded World,
we got curious about the FIFA World Cup 2026™ - Canada, Mexico and the United States. Inspired by Ogilvy Brasil's "Security Moms Project," our goal was to create a purpose-led campaign focused on language and connection.
Introducing #Goalingo
Duolingo's #DuoCup only scratched the surface. So we built #Goalingo: choose your team, pick your learning language, and each completed lesson scores a point towards the #LinguaCup.
The boards are based on the Cannes Lions International Festival of Creativity.
So, Duolingo, LA28 Olympic & Paralympic Games is on the horizon... this is your shot. ⚽
Concept/Copy: Hope Wehrli, Copywriting and Content Strategy Intern
Concept/Design: Shivali Kanthan, Creative Intern
Advisor: Heidi Schoeneck, Creative Director/Founder, Grounded World
Goalingo
